Double Tap to Zoom

adidas and London-based skate brand, always do what you should do, have teamed up for a collaborative Superstar sneaker, a link up that suddenly transforms a silhouette initially considerded a basketball shoe into chunky skate-ready footwear.

The sneaker is inspired by always do what you should do’s beginnings, which comprises skateboarding and surfing with a sprinkling of upliftment.

adidas' always do what you should do Superstar also boasts an upper made of a sustainable synthetic leather which sits alongside typically skate-friendly puffy tongue and a hi-vis reflective heel tab.

The adidas x do what you should do shoe also draws on the founders’ New Zealand roots.

Your Highsnobiety privacy settings have blocked this Instagram post.

A map of the island country is housed on the gum sole alongside always’ uplifting mission statement: “tell your friends you love them,” which can also be found laser-etched into the shoe’s archetypal shell toe.

Being from New Zealand, always has a close connection to surf culture. This is celebrated with a sandy footprint on the sole and the words ‘London’ and ‘Mount Maunganui’, both of which are a nod to the brand’s DNA and its connection to both countries.

Your Highsnobiety privacy settings have blocked this Instagram post.

The always do what you should do x adidas Superstar, which lands online on February 23, is expected to be the first in a plethora of upcoming collaborative products between the two, all of which will land exclusively via the adidas CONFIRMED app.

We Recommend
  • This Sculptural adidas Sneaker Is a Literal Ace in the Hole
  • The adidas Samba Mary Jane Gets Serious About Its Ballet Sneaker Era
  • Bob Marley’s Glowing adidas Adizero Is a Saucy Reggae Speedster
  • adidas' Retired Marathon Record Holder Is Now a Miu Miu-Coded Beauty
What To Read Next
  • New Balance's Smooth Leather Loafer Is Business in the Front & the Back
  • These Vans Conceal a California-to-Tokyo Connection
  • adidas' Fine Leather Samba Mary Jane Is the Cream of the Crop
  • adidas’ Slimmed-Out Sneaker Is Proudly Reptilian
  • Converse’s Wonderfully Beefy Leather Sandal Doesn't Just Eat — It Chews
  • This Is Nike’s Luxe Street Sneaker of the Future