Double Tap to Zoom

Apple Music is gearing up for the Grammys by releasing a series of new ads. The clips feature animated versions of Ariana Grande, Khalid and Florida Georgia Line, all showcased in corresponding memojis.

Each artists is highlighted in their own video, however, Apple does indicate that the memojis were professionally animated. In other words, they weren't created using the regular iPhone program.

In addition to the commercials, Apple has hoisted billboards around Los Angeles, featuring memojis of various Grammy-nominated artists, ahead of Sunday's awards show.

Last year, Apple's Grammy promotion featured animojis lip-syncing to Childish Gambino and Migos.

The 2019 Grammys takes place this Sunday, February 10.

We Recommend
  • Apple Music's The Replay Gallery Was a Creative Tour de Force
  • The Replay Gallery Is This Year's Must-See at Miami Art Week
  • Inside Apple Music Studios: A High-Touch Bet on Intimacy (EXCLUSIVE)
  • Apple's New iPad Pro Might Replace Your Laptop
What To Read Next
  • Nike’s Cupid-Coded Cortez Is Giving Valentine’s Day in the Spring
  • Onitsuka Tiger Made Japanese Denim Aprons for Tokyo's Hottest New Hang
  • High Horology's 39-Year-Old Wunderkind Just Leveled Up
  • Spring’s Best Beauty Products Are for the Girly Girls
  • From adidas to Puma, the Seven Best Sneakers to Cop Right Now
  • COMME des GARÇONS Is the Reason Nike's Cleanest Laceless Sneaker Exists