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"Orange Juice" - An Emilio Pucci Skate Film by NOWNESS

Written by Elaine YJ Lee

The beautiful skate decks we saw last week courtesy of the incredibly talented students at ECAL feature in NOWNESS' latest short film, called "Orange Juice." Two boys and a Pucci-clad girl escape from the melancholy task of silently drinking orange juice and find solace in cruising around. But what happens when the girl falls? Watch below to find out.

See the skateboards in detail here if you missed them and shop them here starting today. #Rollingwithpucci

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Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now