A.PRESSE isn’t for everyone. By the brand’s own admission, it is “usually very secretive,” operating without a website, meaning you visit its Japanese flagship stores to sample its wares or scour its network of carefully selected boutiques. Everything is meticulously made in small runs and the prices (especially outside Japan, where one leather puffer jacket costs almost $7,000) are all but tailormade to increase the barrier to entry. This is slow fashion of the truest sort, luxury that demands it be appreciated patiently — except for how quickly its seasonal drops fly off the shelf. 

So it's mildly ironic that some of the hardest A.PRESSE garments to come by are created with EVERYONE. The latter all-caps entity is a modest Japanese label distinct for the small tweaks it adds to classic Americana like loose beige chinos and white oxford shirts.

It’s also a brand with a knack for excellent collaborations — from slipper-fied Stan Smiths to graphic cotton canvas cushions — and A.PRESSE is becoming one of its most consistent partners.

That’s saying something considering that A.PRESSE does not do collaborations, otherwise.

Releasing April 18, only a few months after the duo’s last run of limited edition goods, A.PRESSE for EVERYONE delivers silk-linen pajamas, fittingly titled “Sleeping Shirts” and “Sleeping Pants.” They’re black, they’re loose, they have a gentle luster, and because they’re A.PRESSE, they’ll be one of the most sumptuous things you’ve ever touched. 

Part of A.PRESSE’s genius is that it weaves silk into places it ordinarily isn’t, like on worn-in duck canvas workwear jackets and military-inspired bombers. The fabric trickery is more subtle here. The buzzy young label sticks to the notion of the silk pajama, elevating it through exaggerated slouchy shoulders, a gentle black hue mimicking wear, and the addition of linen threads for extra structure. 

These are “sleeping” clothes considered enough for daily wear, and they join a swelling collection of EVERYONE exclusives. 

Last year, in their second coming together, A.PRESSE and EVERYONE enlisted stylish skater Sage Elsesser for hand-stitched shiny wool gabardine suiting, created a grey semi-brushed cotton hoodie based on the early American “after hoods” (which laid the foundation for the modern-day hoodie), and proposed cashmere flannel shirting with soft texture and satisfying drape. 

A.PRESSE doesn’t produce custom clobber for just anyone. It’ll occasionally create one-off products for retail partners like Dover Street Market and BIOTOP, one of Japan’s most beautiful retailers, but EVERYONE is its only consistent collaborator. In fact, it might be the most consistent of all the lowkey menswear collaborations.

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