Anyone who’s ever taken an unexpectedly large dose of wasabi hidden beneath a carefully placed slice of fish will know that it doesn’t take much to have a serious impact. When it comes to wasabi, it’s fair to say that less is more.

It goes without saying that the Japanese have mastered the concept of less is more, and if you need any proof that this philosophy extends to footwear as well as spicy condiments, look no further than the atmos x New Balance 2010 Wasabi.

Inspired by the 990 range, the New Balance 2010 is a deep cut for the New Balance experts. While borrowing a layered upper much like the iconic 992, its sporty sole unit gives this silhouette a more streamlined finish than its counterparts.

It’s the perfect canvas for the Wasabi color palette. Combining a number of shades of dusty greens across several textures ranging from hairy suede to nubuck and mesh, the colorway is a lesson in how to do a lot with a little.

Made in collaboration with Japanese sneaker boutique atmos, the New Balance 2010 Wasabi drops as part of the 2026 Grey Days celebrations: an annual, month-long event that pays homage to some of New Balance’s most legendary releases. 

As if we needed any more proof that atmos remains one of the world’s best sneaker collaborators, the atmos x New Balance 2010 Wasabi shows us that the GOAT is still in business.

Featuring subtle details like the Japanese characters to the insole, this is a truly comprehensive masterpiece. Silhouette choice, color palette, fabric selection, and finer detailing are all on point.

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